Ο ρόλος της επωνυμίας του εργοδότη στην διαχείριση ταλέντων.

Abstract

Examining the potential effects of employer branding on the different aspects of talent management is the goal of this research. Any organization's key to the success is its talented workforce, which makes a significant contribution to its growth. A key competitive driver for organizational performance is a talented personnel and their organizational attractiveness in order to stay productive. Employer branding, which fosters the positive involvement at work among organizational members, is widely recognized as a critical component of corporate success. Employers find it difficult to attract and retain skilled and qualified employees in the framework of economic competition and globalization. Finding exceptional employees—who are viewed as the core of any business—is one of the main business issues. The market will continue to have a strong demand for talented workers, but the talent pool will also be small. Employers have an advantage in the so-called "world for talent" thanks to their strong employer branding, which is essential for recruiting highperforming workers. Organizations need to focus even more on meeting their personnel management demands as the employment market grows more competitive and complex.Organizations, especially in the hospitality industry in Greece, need to focus even more on meeting their personnel management demands as the employment market grows more competitive and complex. Being able to find and keep the proper fit is crucial. By attracting the right personnel, organizations are building and creating a brand image that reflects their values and philosophy and meets their talent management goals. Employer branding, which derives its origins from marketing and branding literature, has become increasingly important in creating a positive perception of the company as an employer of choice. The article explores the role that employer branding can play in fostering a talent pool of experienced candidates as well as in supporting an organization's internal brand-building initiative.The process of building the brand is long and necessitates the dedication and support of everyone in the firm. If handled correctly, it proceeds to produce brand ambassadors for the company and, as a result, establishes the company as an employer of choice. In order to determine the influence of employer branding on talent management, the process of branding organizations that may be implemented, and how certain global businesses are harnessing the power of an effective brand, this study analyzes the body of existing literature.