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Title: The role of augmented reality in tourism sector: Mobile AR app for cultural heritage monuments
Authors: Karagianni, Maria
Καραγιάννη, Μαρία
Keywords: Augmented Reality
Virtual Reality
Cultural Heritage
Archaeological Sites
Issue Date: 2023
Publisher: Πανεπιστήμιο Μακεδονίας
Abstract: The increased usage of mobile phones and continuous access to internet has influenced, among other things, the travel habits of the modern human, increasing his knowledge and demand. Therefore, in order to remain competitive, it is imperative that tourism sector businesses and organizations incorporate new technologies. One such technology is that of augmented reality (AR). This research intends to investigate the impact of AR applications on the visitor experience of cultural heritage sites and the willingness to pay for such a service. This is sought to be achieved through the research strategy of Case Study for Culture App, an augmented and virtual reality travel app for tour guides and cultural travelers. Specifically, the research is based on the showcase of Culture App for Olympieia monument in Greece and people’s observations after watching related material. Data collection was achieved through questionnaires and a total of 236 observations was gathered. The study finds out that the more familiar with technology a user is, the more useful he finds an AR app and the more important interest he develops for the monument. This leads to him being also more encouraged to visit a monument that has such an app available, compared to a monument that has not. Willingness to pay was not found correlated with any of the variables leading to doubts about the accuracy of the answers in this field or even thoughts about the use of the app as a way to attract more visitors and not a direct source of revenue. By analyzing participants’ answers to open-ended questions, a positive impression of the app was indicated, while the disadvantages and suggestions about further functionalities that participants suggested, unfold new opportunities for further improved designs of AR applications in tourism sector.
Description: Πτυχιακή εργασία--Πανεπιστήμιο Μακεδονίας, Θεσσαλονίκη, 2023.
Η βιβλιοθήκη διαθέτει αντίτυπο της πτυχιακής μόνο σε ηλεκτρονική μορφή.
Rights: Αναφορά Δημιουργού - Μη Εμπορική Χρήση - Παρόμοια Διανομή 4.0 Διεθνές
Appears in Collections:Τμήμα Οικονομικών Επιστημών (Π)

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