Please use this identifier to cite or link to this item:
http://dspace.lib.uom.gr/handle/2159/21622
Full metadata record
DC Field | Value | Language |
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dc.contributor.advisor | Χατζηθωμάς, Λεωνίδας | el |
dc.contributor.author | Τιμαμοπούλου, Άρτεμις | el |
dc.date.accessioned | 2018-03-05T13:08:49Z | - |
dc.date.available | 2018-03-05T13:08:49Z | - |
dc.date.issued | 2018 | - |
dc.identifier.uri | http://dspace.lib.uom.gr/handle/2159/21622 | - |
dc.description | Διπλωματική εργασία--Πανεπιστήμιο Μακεδονίας, Θεσσαλονίκη, 2018 | el |
dc.description.abstract | Humor is one of the most employed techniques in advertising. The present study examines the evolution of humor and humor styles through a content analysis of actual Super Bowl advertisements combined with a historical and cultural analysis of the American society for a 45-year period. The results suggest a continuous increase of advertising humor since its acceptance as an effective advertising strategy in the 80‘s. Furthermore, it is suggested that the use of general humor is independent from a society‘s macro-environment; it is, indeed, humor styles that are influenced by and that, in turn, influence the historical and cultural environment within which a society grows | el |
dc.format.extent | 95 | el |
dc.language.iso | en_US | en |
dc.publisher | Πανεπιστήμιο Μακεδονίας | el |
dc.subject | Advertising humor | en |
dc.subject | Super Bowl advertising | en |
dc.subject | American culture | en |
dc.subject | American history | en |
dc.subject | Content analysis | en |
dc.title | Humor in advertising : a content analysis of Super Bowl's advertisements from the 70’s to the 20’s + (1969-2014). | en |
dc.type | Electronic Thesis or Dissertation | en |
dc.type | Text | en |
dc.contributor.department | Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων | el |
Appears in Collections: | ΔΠΜΣ Διοίκηση Επιχειρήσεων (M) |
Files in This Item:
File | Description | Size | Format | |
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TimamopoulouArtemisMsc2018.pdf | 1 MB | Adobe PDF | View/Open |
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