Road map for the strategic development of KLEEMANN to the U.S & CANADA

Abstract

The purpose of this thesis is to research and evaluate the North America construction and elevator market and understand the differences between the U.S. and Canada Elevator Standards with the European one. In order to gain the in depth knowledge required for the thesis case study KLEEMANN’s development, will be analysed the current and future construction and elevator situation in North America and the methodology that KLEEMANN should follow to gain a market margin and be competitive in this demanding market.Many conclusions were drawn based on the results of research.