F-commerce: E-commerce via Facebook. The intention to use in Greece.

Abstract

F-commerce platforms are quickly improving the online shopping process. Page designs are becoming more fluid and better integrated, making the shopping experience more convenient and better equipped for social utility. F-Commerce is one of the fastest growing applications of social commerce, and it may just become bigger than any webstore. Facebook controls more than half of the US traffic to social media sites with active users who spend over 700 billion minutes per month on the site, making it convenient for consumers since they’re already there.