Please use this identifier to cite or link to this item:
Author: Κονταράτου, Αντωνία
Title: Web 2.0 applications in tourism-a statistical analysis at hotels' websites
Date Issued: 2011
Department: Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών στα Πληροφοριακά Συστήματα
Supervisor: Οικονομίδης, Αναστάσιος
Abstract: Web 2.0 applications have been increasingly recognized as important information sources for consumers, including the domain of tourism. It is important therefore to investigate the issues associated to Tourism 2.0. The interactive character of Web 2.0 applications allows users make recommendations and ratings, but the danger of “false” postings renders them less trustworthy than the official governmental tourist websites when trying to find information about residence and accommodation. Using the data collected by eight of the most dominant search engines related to tourism and concern information about four hundred eighty six, chosen according to the list presented on Tripadvisor for each one of the twenty seven European capital cities, we made a statistical analysis. After proving that the variables that we examine are correlated we observed that almost one at four hotels is found in all the search engines. The part related to the cost analysis showed that there are differences among the search engines but we cannot conclude that one specific search engine should be preferable for always presenting the lower prices. The same are the results of the rating-satisfaction analysis, so travelers must evaluate all the sources during their travel planning decisions to conclude to the most profitable solution.
Keywords: Web 2.0
Travel 2.0
Tourism applications
Tourism search engines
Information: Διπλωματική εργασία--Πανεπιστήμιο Μακεδονίας, Θεσσαλονίκη, 2011.
Appears in Collections:ΔΠΜΣ Πληροφοριακά Συστήματα (M)

Files in This Item:
File Description SizeFormat 
Kontaratou_License.pdf261.34 kBAdobe PDFView/Open
KontaratouAntoniaMsc2011.pdf310.66 kBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons