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http://dspace.lib.uom.gr/handle/2159/13795
Full metadata record
DC Field | Value | Language |
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dc.contributor.advisor | Οικονομίδης, Αναστάσιος | el |
dc.contributor.author | Σαλτίρη, Αικατερίνη | el |
dc.date.accessioned | 2010-02-24T10:57:17Z | - |
dc.date.available | 2010-02-24T10:57:17Z | - |
dc.date.issued | 2010 | en |
dc.identifier.uri | http://dspace.lib.uom.gr/handle/2159/13795 | - |
dc.description | Διπλωματική εργασία--Πανεπιστήμιο Μακεδονίας, Θεσσαλονίκη, 2010. | el |
dc.description.abstract | Internet has dramatically changed the way the hospitality sector operates. In the same time internet users have matured and Internet’s evolution head to web 2.0 era. In this paper a research of web 2.0 uses in hotel websites was carried out. 490 hotel websites from 49 countries round the world were examined. The study attempts to examine the relationship between adoption of web 2.0 uses in hotel websites and level of countries’ travel competitiveness, network readiness and internet use. Statistical analysis shows that countries with lower tourism competitiveness and countries with high network readiness make more effort and have more innovated hotel websites. Hoteliers, web designers and tourist organizations would take into account the findings in their business planning. | en |
dc.format.extent | 34 σ. | el |
dc.format.extent | 453256 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en | en |
dc.publisher | Πανεπιστήμιο Μακεδονίας Οικονομικών και Κοινωνικών Επιστημών | el |
dc.subject | Web 2.0 uses | en |
dc.subject | Hotel websites | en |
dc.subject | Web 2.0 | en |
dc.title | Web 2.0 uses in hotel websites | en |
dc.type | Electronic Thesis or Dissertation | en |
dc.type | Text | en |
dc.contributor.department | Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών στα Πληροφοριακά Συστήματα | el |
Appears in Collections: | ΔΠΜΣ Διοίκηση Επιχειρήσεων (M) |
Files in This Item:
File | Description | Size | Format | |
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Saltiri_Msc2010.pdf | 442.63 kB | Adobe PDF | View/Open |
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