Web 2.0 uses in hotel websites

Abstract

Internet has dramatically changed the way the hospitality sector operates. In the same time internet users have matured and Internet’s evolution head to web 2.0 era. In this paper a research of web 2.0 uses in hotel websites was carried out. 490 hotel websites from 49 countries round the world were examined. The study attempts to examine the relationship between adoption of web 2.0 uses in hotel websites and level of countries’ travel competitiveness, network readiness and internet use. Statistical analysis shows that countries with lower tourism competitiveness and countries with high network readiness make more effort and have more innovated hotel websites. Hoteliers, web designers and tourist organizations would take into account the findings in their business planning.