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https://dspace.lib.uom.gr:443
The Psepheda digital repository system captures, stores, indexes, preserves, and distributes digital research material.2024-03-29T00:07:30ZReason and responsibility: readings in some basic problems of philosophy
http://dspace.lib.uom.gr/handle/2159/30308
Title: Reason and responsibility: readings in some basic problems of philosophy
Authors: Feinberg, Joel1971-01-01T00:00:00ZAnalysis and design of business intelligence information system for the management of incidents and change requests
http://dspace.lib.uom.gr/handle/2159/30307
Title: Analysis and design of business intelligence information system for the management of incidents and change requests
Authors: Κεραμιδάκης, Χρήστος
Abstract: This Thesis is demonstrating how a modern banking institution can business analytics for its internal reporting needs regarding the IT Ticketing System. It includes full practice, from raw data to end user's experience.
Description: Διπλωματική εργασία--Πανεπιστήμιο Μακεδονίας, Θεσσαλονίκη, 2023.2023-01-01T00:00:00ZTime series analysis: forecasting and control
http://dspace.lib.uom.gr/handle/2159/30306
Title: Time series analysis: forecasting and control
Authors: Box, George E. P; Jenkins., Gwilym M.1976-01-01T00:00:00ZThe use of humor in pharmaceutical marketing
http://dspace.lib.uom.gr/handle/2159/30305
Title: The use of humor in pharmaceutical marketing
Authors: Βλάχου, Ειρήνη Μαρία
Abstract: This thesis is a content analysis of Direct to Consumers Advertising of Pharmaceutical and
Healthcare Products and Services. It is a content analysis of advertisements using the emotional
appeal of humor. The advertisements were categorized according to the type of product
advertised: good or service. This study explores the use of humor and identifies the humor
processes and types that are used in ads. We also examine the intentional relatedness of humor
to the message and the role of other advertising elements such as the communication channel,
presenter, music, and visuals in enhancing ad effectiveness. The purpose of this study is to
provide insight to marketers in the pharmaceutical industry and shed light on a topic that has
not been argued thoroughly yet. We used SPSS analysis to identify whether the use of the
various creative strategies is associated with the type of product (good or service). We try to
justify these results and the prevalence of our advertising elements according to previous
research.
Description: Διπλωματική εργασία--Πανεπιστήμιο Μακεδονίας, Θεσσαλονίκη, 2024.2024-01-01T00:00:00Z