Delineating gambling attitudes and consumption intentions in gambling games: a comparative analysis

Abstract

Gambling is one of the most profitable services in the world, and in this context, both marketing strategies and exploring the views of people involved in gambling are very important for the effective formulation of strategies. The purpose of this study is to investigate the attitude of gamblers towards gambling as well as their satisfaction with the casinos they choose to play. Furthermore, we investigated the degree of satisfaction of the participants with the quality of the services provided in the first and second-choice casino, the degree of correlation between the attitude of the participants and their personalities, and the degree of correlation between participants' satisfaction with their demographic characteristics. The quantitative strategy and the use of a questionnaire were used to conduct the research on 315 people. Most participants were aged 40-50 years, university graduates (40.32%), married (55.56%), private employees (61.27%), and with an annual income of 0 to 15,999 euros. It was generally found that participants have a negative attitude towards gambling, and they expressed moderate to high satisfaction with the services provided by the first choice casino they visited. Finally, it It was found that most personality traits were significantly associated with attitudes toward gambling. In general, the most positive attitudes towards gambling were related with negative personality characteristics. Overall, the present study shows that participants are quite satisfied with the services provided in casinos, although they do not visit them often, and they also have a negative attitude towards gambling